Favorite motorcycle from his hard work always with the sellers of newspapers and stopped in front of my house. "Klek" standard sound Speda motorya while Mr. Sellers newspaper and pick up the paper that we were ordering other newspapers plus as a bonus. My family was always given the additional papers, one message can be two, like a lot of ads in stores that are promote or companies that advertise on television. That's the first surprise is the newspaper seller to my family. It was done, because my wife gave approximately double the subscription price so that he remains eager to sell newspapers. He is always deliver the papers to my house to put on the front desk or in the front seat, unlike other newspaper seller, usually cast and sometimes scattered on the floor of his paper. It surprises me sometimes to meet him for memnghargainya, because he has sacrificed a bit of time to submit the paper.
Extraordinary service is one strategy to create a newspaper seller cherished newspaper sellers provide consumers with more time to their customers, about half a minute of each customer, ie the time from when standardize Speda motor, pick up the paper and then walked to the customer's home to put on the table or chair customers. Newspaper sellers loyal customers amount to approximately 200 customers, thus adding to the time approximately 1.5 hours per day than any other newspaper sellers. He is willing to work longer than their competitors. This shows performance beyond customer tolerance zone and high added value to customers.
Newspaper sellers are not just satisfying customers, but sometimes acted beyond customer satisfaction with a surprising and fun customers. Strategies used to exceed customer expectations, among others, gave the word of thanks and gifts directly to loyal customers. Spontaneity is the best thing. Customers feel impressed when his name recognition. It also made the newspaper sellers to recognize the names of customers, including my name. Surprises that made the newspaper seller to me is when the holiday, was suddenly came into my house just to give the only newspaper published that day, when I was not the newspaper subscription. With a sweet smile she said good-bye and said "This is Sir newspaper". I answered his greeting and I received the paper as I say "Thank you sir". While this is a small thing, but this is what makes a big difference. This strategy shows that customers feel valued, then the strategy can change the customer satisfied merely a customer who has a total satisfaction. We have learned from a newspaper vendor in serving customers that turns customers into satisfied merely with customers total satisfaction. Abu Dharr ra, he said: The Prophet to have said: Do not underestimate the good bit, though your manners with a sweet face of your brother.
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